PPC, or pay-per-click, is a form of online advertising that allows businesses of all sizes to reach more customers quickly and easily. PPC works by allowing businesses to place ads on high-traffic websites that are relevant to their products or services. When a customer clicks on one of these ads, the business pays the website a small fee.

PPC is an excellent way to get your business in front of more potential customers quickly and easily. It’s also a great way to test different marketing messages and see which ones work best. And because PPC campaigns can be easily tweaked and adjusted, it’s easy to find the perfect mix of keywords and ads that will generate the most leads and sales for your business.

The good news is that PPC experts like those at VibrantDigital can help you avoid these common PPC mistakes before they happen:

• Picking keywords without considering how customers behave on the web
• Using PPC campaigns as a replacement for SEO and PPC management
• Picking PPC management companies that don’t bring real value to PPC campaigns