SEO, or search engine optimization, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). SEO can be divided into two main categories: on-page SEO and off-page SEO.

On-page SEO refers to all the measures that can be taken on a website to improve its ranking, such as optimizing title tags and meta descriptions, improving page load times, and adding keywords to images.

Off-page SEO refers to all the measures that can be taken outside of a website to improve its ranking, such as creating links from other websites back to your site.

No matter which category you focus on, there are a few basic SEO principles that you should always keep in mind.

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